Feeling fresh and Insta ready

Look and feel like a boss with a statement time piece.

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Jewellery specialist in Birmingham

Bring on the bling with our wide range of contemporary jewellery.

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Get ready to seal the deal

It’s reached that time when you’re ready to put a ring on it.

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Buy in store or online

She deserves to be treated like the queen that she is. Go on, spoil her.

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Est 1988 - over 30 years of expertise

Go big or go home with iconic jewellery, gifts and watches.

Based in the heart of Birmingham's renowned Jewellery Quarter,  Eternity Diamonds offer a wide range of exquisite choices for men and women seeking fine quality jewellery with added bling.

Statement jewellery & timepieces for him

Choose luxury items from brands including Tag and Rolex

Elegant and contemporary jewellery for her

Explore our exquisite range of rings, pendants, bracelets and body jewellery


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“Thank you for prompt service and on-time delivery. The ring looks perfect and my diamond is beautiful.”

Sally Q

Thornton Cleveleys, Blackpool

“Thank you for delivering the ring on time as promised. My girlfriend said yes. The diamond is beautiful and the ring size is right on the spot.”

John T

Stockport, Manchester
Newlywed African Descent Bride Kissing Groom Wedding Celebration

One-of-a-kind Engagement & Wedding Rings

Modern and traditional engagement and wedding rings which encompass elegance and quality. Choose from brilliant diamonds, stunning silver and exquisite gold.


Looking for a special something for your little one?

We've lined up the perfect presents - which stay in style every season. Not just Christmas. Get the ultimate gift that they'll truly love and treasure. 

Why Eternity Diamonds Goldery?

Need help choosing the perfect product?

Discover our diamond, metal and sizing guides to get the best value out of our fine jewellery. With over 30 years of expertise, we can help and guide you on jewellery that suits you the best.