Company Profile

The Goldery story began in 1988 in the Arcadian, Birmingham, where Winston Thomas applied his vision of providing customers with quality merchandise at the lowest possible price to the opening of the first Goldery Jewelers.


The Goldery’s focus has always been on providing a wide range of choices for mainstream jewellery customers who seek excellent value in fine jewelry. For this reason, The Goldery designs and provides much of its jewelry to meet its customers' tastes and expectations for quality and style. The Goldery also carries brand-name jewellery, including watches, allowing the jeweler to offer its customers a wide variety of merchandise at a range of price points.

As one of the best-known names in Birmingham retail jewellery, The Goldery has a broad selection of classic and contemporary styles. In addition to diamond fashion jewellery, The Goldery offers gold, cultured pearls and an extensive wedding jewelry selection. In fact, it is the extensive bridal collection that represents the largest part of the chain’s business.

Although predominantly known as a regional market leader, The Goldery also offers a fine selection of merchandise on the Internet at With a presentation similar to The Goldery Store, The Goldery provides its customers with the convenience of shopping online. In addition, the ‘Buyers Guide’ page is an informative source Goldery customers can use to learn more about the proper care and appreciation of jewellery, as well as become educated on their purchase. Leveraging The Goldery’s strong brand name, the website provides yet another channel to make a jewellery purchase an enjoyable experience.

Throughout its history, The Goldery has driven change and set standards in the jewellery industry. With its commitment to convenient shopping through the website, The Goldery continues to be a leader in fine jewellery retailing.

The goldery by Eternity Diamonds

The goldery by Eternity Diamonds Inside Store


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